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The optimal approach to gain insight into the individual in all of their states… their quest for wellness, their goals, dreams and desires

In the past, dedicated teams would be responsible for the development of new products, the company would advertise them via the appropriate media and the consumers... would purchase. That was before. Today, each party gets involved in innovation: the collaborators, of course, but also consumers, your customers...and... Consumer to Business (CtoB) is active !

Increasingly, consumers want to provide feedback, they want to collaborate, get involved, co-create...

This is the aim of 2.0 marketing research (collaborative) - to adhere to this new, changing reality.

Enov's preferred approach is one favouring the formation of research communities.

Everything you have to know on communities studies in 4 minutes.
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